Using Website Reviews to Improve Your Online Service

A website review is basically a method for testing your website's performance against some key criteria. It's like an SEO audit only that it covers other areas which go beyond simple SEO audits such as social networking, content marketing, etc. This article will go into more depth about what goes into a website review, and how it can help improve your website's performance.

The first thing to point out is that there are many differences between a website audit and a website review, and most people don't understand the differences or how they affect SEO. As an SEO analyst I see thousands of people making these mistakes. The biggest difference between an SEO audit and a website review is that with an audit you are basically asking questions and pointing out problems. You are also looking for possible improvements in your site speed, your rankings in the SERPs (search engine results pages), and any other issues that could affect your SERPs.

Lets say that you have a site that is not performing well. You then perform an SEO audit on the website and realize that it is not performing up to par. So you decide to make changes. Unfortunately, the changes you make cause quite a bit of negative impact on your ranking in the SERPs, since you end up making your page outdated. This is due to the fact that you did not perform any aspect of your SEO audit which would have revealed the problems which were causing your site to be ranked lower than it should have been in the first place.

What happens then? Well, since your SEO team did not include social media feedback, conversion tracking, or other such areas, you end up back where you started, with your old web pages and traffic, and no visitors. However, since the changes weren't made with your social media pages (as they would have been part of your original optimization strategy), you cannot just wait around and hope that things improve naturally. Instead, what you need to do is get your hands on an effective website review tool, which will allow you to get a real sense of what the user experience is like for each page in question.

You need to make sure that your website review tool includes some kind of scoring mechanism. This scoring mechanism should allow you to make changes quickly and effectively. It should also make sure that these changes make sense. If you start out with a score which is low but then make changes, you risk alienating your current visitors, as they may feel that your website is not improving their experience. On the other hand, if you start out with a high score and then make changes which don't make much sense, you might still end up with a very high score, but your visitors may be a bit miffed - especially if they did not spend a whole lot of time reviewing your site in the first place.

You need to find a SEO company that offers the best website review part. One place to start searching for such companies is on the social media marketing company directory. Facebook, for example, has many social media marketing companies listed on its friends list - so there is likely to be at least one such company near you. You can then look through their recommendations to find a few SEO companies that are offering a good website review part for your SEO work. Just be sure to look closely at their recommendations and make sure that their recommendations are independent and third party (not affiliated with either Facebook or the other companies).

Having a website review part helps you to get a better understanding of what visitors are seeing when they visit your site - and this is important information. As a rule, the higher the bounce rate on your website, the more important it is to increase your bounce rate. Having a website review system linked to your analytics, PPC campaigns and social media marketing will help you track and monitor your bounce rates.

The second part of this process involves setting up a Google Alert for any mentions of your keyword or keywords. When you set up your Google Alert, you simply add a line in your blog post or an online service like Feedburner or Lemonade that says something like "please tell me more about [your keyword/s]". This will trigger an automatic email from Google, with links to your new blog post or to your website review.

Comments

Popular posts from this blog

Operation

Crew size and automation